This blog will cover the next steps of building a logo. It will cover development time and why I decided to redesign my logo.
Before I get into the next section of building a logo, I want to update you guys on the status of my short film ‘Quiet’ as it relates to the film festival circuit. So far, my film has been accepted to and will be playing at animation block party (or ABP) on July 31 at 2pm.
Thar be me, 4th from the bottom.
This is the first film festival my short film has gotten into and I'm very excited to see what the reactions will be like. I should be able to attend this screening and if you're in town you should too. Here’s to hoping that Quiet gets accepted into many more festivals.
Development I – Time
Making a good logo can be a very time consuming endeavor. Due to this being the case, I believe it is important to give yourself enough production time as possible. This seems like an obvious thing, but it cannot be overstated. While some people work better under pressure, I find that I make my best creative decisions when I'm given time to iterate on my initial ideas and look for holes. As they say, practice makes perfect and if you give yourself enough practice, you may be able to make something incredible. That's not to say you can't nail your design on the first try, but it doesn't hurt to maximize your time to see if that is truly the best solution. Also, another reason it is important to take time in creating a logo is that it will be a huge part of your core (or customers) core business. Remember that the logo is the first thing that your customers see, and creating something memorable can have a massive payoff in the long run. DO NOT RUSH YOUR LOGO.
The Nike logo took about a day to make, but you may not be so lucky.
When I made the new Kyle’s Dreamspace logo, I spent about 3-4 weeks sketching, drafting and finalizing the logo. There was also some amount of time I used to work out different ideas and create sketches of different ideas for my logo. I also spent about a month or so just thinking about what the core concepts of my business are that I wanted to fuse into the symbol.
The reason why I took so long when making this logo was because I wanted to flesh out the good ideas and to explore the bad ideas enough to see if they could yield something good. As I said in another paragraph, you want to know if the logo you are creating is truly the best fit for the job. The knowledge I would accrue from working on both the good and the bad logos was sure to make for a better final logo. Again, iterating and iterating on this can lead you to some magic, but also exploring every facet of the design will net you a very strong foundation.
Development II- Why the redesign?
There are a lot of reasons for why I decided to redesign my logo. A big factor was that when designing your brand, you want to be conscious of what it is you're trying to sell to people. It may sound a little shady (especially if you are of a younger, more rebellious mind), but rest assured, everything that you put out into the world- your words, your art, your attitude, is a way to sell yourself to people. Be it for money, fame, love or whatever. The sooner you come to grips with this fact, the better your life will be, I guarantee it.
Anyway, the original ‘KS’ logo (and not by chance, my initials) were made for my original résumé. I figured if I'm going to send out my resume of the jobs I've worked, it wouldn't hurt to design a little something to catch potential employers eyes. When I made the logo, I was selling the idea of myself as an artist. It did work and I got a few odd jobs from it. That logo was done fairly quickly, about a week or so if I'm remembering it correctly. This logo is still used for my illustrations and anything that go onto my social networking websites. This branding allows people unfamiliar with me to look me up (and Kristin Stewart, damn her).
The original 'KS' logo was made for my resume
Last year, when I created this website (1 year strong baby), I continued using the ‘KS’ logo. It was mostly out of convenience. I had spent some time making a logo, and an animation of that logo that I wanted to get more use out of it. I also figured, that if my website was to be a place for my art, I might as well use the logo I made for my résumé.
Life, made with convenience usually manifests issues down the line, and this was true for the use of this logo. The first issue is actually pretty obvious, and something I should have realized earlier: my name. My name, if you do not know (yet somehow found this website) is Kyle Samuels. For those who do not know my name, if they were to google ‘KS’ they'd get Kristen Stewart (damn her) and not me. This is unfortunate, as I need the web-traffic more than she does.
Kristin Stewart, my arch nemesis.
The second issue was that the name of my website was ‘Kyle’s Dreamspace’. So for those who knew my name, and wanted to search for my website, there's a chance they wouldn't get a hit because my initials are different from the name of my website. This was a very amateurish mistake and this tends to happen when a lot of your strategies are born out of convenience. Over looking this while investing in a website could have been executed a lot better.
Third and last, as I had originally made plans for my website, I wanted to have a space that exhibits all of the art that I do. This would include illustrations, blogs such as this and so on. It's why I called this website ‘Kyle's Dreamspace’, instead of Kyle Samuels (dot com). The original ambition for this website was much larger than my first logo could contain and when I used it for the website, it already felt outdated and insufficient. While I think putting my initials on my illustrations works (in the case of theft) I didn't think it was sufficient enough to contain the whole of the message of my website- that you could come here to view everything I “dream of”.
Come back in a couple of weeks to read more on:
- Development III-Making the logo
- Development IV- Critique & back to the drawing board.
- Development V- The final logo