Alright guys, this is the end of the road for these series of articles about building the logo for my website. Even though it went on a longer than I anticipated, it was a fun series to write for this summer, and I hope those who've read these blogs enjoyed them and took something away from all of this. If I helped pique just the slightest interest in design, I believe that would warrant a 'mission accomplished' banner falling from the top of an aircraft carrier.
With that said, let's get to the content. This final blog will be about the final steps I made to polish my logo.
Back to the drawing board
The last post I wrote discussed the concept of criticism and ended with me coming to the conclusion that I should develop the logo with the ticket motif. You can read more about it, if you haven't: here.
Now that I had a functioning base to work from, I decided to take my doodles into Adobe illustrator and make a more polished version of the logo. I won't go in depth about how to use illustrator here, there are plenty of great resources on the internet to learn more about the program. It is my tool of choice when I'm doing logos or digital puppets that I want animated in after effects. The core value of using illustrator is that the program is vector based. Essentially, you can scale your image up or down without losing any quality to the artwork. This is handy for logos because of the variety of places you will have to put them. There's a lot of other great reasons to use illustrator for logo design, and if you want to learn more about it, I recommend looking up some video tutorials online at sites like Lynda or YouTube.
When designing a logo, I usually like to work in black first. This way, I feel that it has a strong foundation, and I can add the color once I feel the content is what I want. The other reason working in black and white is important, is that if you choose to trademark your image, doing so in black and white also gives you legal flexibility in using colors as well (essentially the law assumes that colors can replace black and white). While this is a legal perk, it is also a design perk as well due to the fact that you can reuse the same core concept, but change up the colors if you don't feel them to be adequate at a later time.
The last thing I want to talk about before moving on to what the actual logos looked like in development is to reiterate that you should constantly put yourself in a situation where you receive criticism on your work. Even though these logos would look fancier and have a nice digital coat of paint on them, it doesn't mean they're the best that they can be. When doing this run with the logos, I would try to get some criticism after each version was completed. Out of the four people I would ask, there was always one person in particular who was hard to please. This was good, because if it weren't for her pushing me, I don't know where the logo would be at. Her main problems with the early logo were not enough color, too complex and not memorable. In the next section, I'll go over what I did to address these criticisms.
Evolution of the final logo
- The first rendition of the logo was meant to be as close to the sketch as possible.
- This version was complicated and I used a flat gold color for this render. I wanted to see if the ticket would look as good digitized like it did in my head and on paper, and thought this was a good starting ground.
- I had a lot of text and little pieces sprinkled about which made the logo way too complex. Had I wanted to scale it down, a lot of information would be lost. Even though it wasn't my primary focus in this version, the cloud is also very simple and lacks character. I didn't really decide to do much about this until the third version.
KDS digital logo V2
- Here you can start to see the final ideas begin to emerge. I added some more flourishes, like the stars, and shrunk the 'Admit one' text on the logo and the bars underneath it. I also made the cloud a touch bigger to balance out where your eyes went.
- Still, the same problem the last logo had was present here: complexity (even more so with the added flourishes), too much text and poor scalability. Even though the cloud was the primary focus of the logo, it still lacked charm, which at the size it was, made it more of an eyesore than anything else.
KDS digital logo V3
- This is when things began to get locked down take real shape. I removed the bar that was under the logo and the 'Admit one' text in this version.
- I tightened up the space within the ticket and also increased the size of the stars and decreased the amount of ridges on the edge. I also tightened up the spacing for the 'Kyle's Dreamspace' text a bit. I thought it was important to give the cloud some character, and one of my defining traits at the time was my long, curly hair, so I added that in.
- I decided to go with a golden gradient instead of flat color to give it a bit more dimension. While this render looks nice on black, I also tested it on white and at different sizes to see how flexible the logo was. My friends liked this version, but I was still a bit unsatisfied.
- I actually don't believe I showed this version of the logo to the hard to please member, because there were a couple of changes I wanted to make. I knew I had something special at this point, and decided to withhold on getting critiqued from her until the last version.
KDS digital logo V4
- The final logo. There were some subtle changes between this version and the last but the changes at were made were very important.
- I thought about visibility for this render.
- The biggest problem with the last logo was that the curl was too complex and small. I increased its size and simplified it to one loop which made it more visible. While that change may not seem so drastic, I think it really makes the logo sparkle.
- You can see that I also rounded out the cloud's harsh lines, to make it more cute and friendly looking.
- The last changes were to the ticket size. I pulled in both left and right sides closer to make the fit tighter and to remove unnecessary empty space.
- After showing this version to the member who was hard to please, she commented that it reminded her of 'Super Mario Galaxy'.
- These final revisions took about a week or so. I gave myself enough time to breathe and work on 'Quiet'. Doing this allowed me to come back to the logo with a bit of perspective.
There you have it! The whole process for making my logo. As you can see, it takes a lot of time and work to make a logo. I hope you were able to learn a little something over the course of these blogs. Thank you for reading!